For herbal products, we can target those markets first, which are well aware of Herbal products example: Sri Lanka, Nepal, Myanmar, Vietnam etc.
We should try doing that with countries where the concept of herbal products is already widely accepted and that we need to promote specific products suiting the mass needs. The same shall help develop brand equity which may be leveraged further to add for products in the offering range and also diversify geographically. Also, the same may be tried in the markets where we need to follow less of regulatory norms.
Based on the same principle, I suggest that we test the same in Asian majors and then move to Africa, EU & US
We should first target Indian market first, since Indian people are interested in natural products than in any other country. first create a market and analyse the products success and utility and we can make some modification according to the results and then enter in to the Asian market, then to the world. mean while before we enter in to the Asian market we can do the ground work while the product is promoted locally with less cost, by the time we enter into the wide market it will crate a demand.
You can also think of local market.India is emerging market for Herbal products.Majority of indians ar now looking for alternative medicines,and believing in prventive methods.