ET Bureau Last Updated: May 14, 2020, 12.43 PM IST

Mumbai: JSW Paints on Thursday announced entering into sanitizers market by launching Securall hand sanitizers.

The company has received all statutory approvals, permissions and license to manufacture and market the product across markets. It is expected to roll-out its hand sanitizer brand Securall in May 2020, it said in a statement.

"As part of our endeavour to promote hygiene and safe health practices in the country, we will leverage our group businesses’ retail distribution & community network to offer consumers access to a world-class product, " said JSW Paints' managing director, Parth Jindal.

The company will be manufacturing the hand sanitizers at its facility at Vasind in Maharashtra. Initially it will be launched across south and west markets in 500 ML pack size.

"This will ensure easy access of this world-class product to all our customers & business associates, said Vinay Shroff, excecutive vice president, marketing & sales.

"In order to support the Securall roll-out, JSW group will leverage its retail distribution network across paints, steel & cement businesses to market this hand sanitizer to Indian consumers," said the company.

Paint maker, Asian Paints Ltd too on May 1st launched its hand sanitizer business under the brand name, Viroprotek. The company said that it will be manufacturing the product at its facility in Gujarat.